Kathy Sierra says we’re all marketers: “In this new open-source/cluetrain world, I am a marketer. And so are you. If you’re interested in creating passionate users, or keeping your job, or breathing life into a startup, or getting others to contribute to your open source project, or getting your significant other to agree to the vacation [...]

If there is one book you should read next, it’s “Letting Go of the Words” by Ginny Redish The other morning I changed my about section here on Bokardo to this: “Bokardo is a blog about interface design for social web sites and applications. I write about recommendation systems, identity, ratings, privacy, comments, profiles, tags, reputation, [...]

We’re building tools to watch the world change… Doc Searls has a wonderful post on his long-time meme: The Live Web. What I like about Doc is that he knows words matter. So when he talks about the Web he uses specific words and phrases that frame discussion. He says that when people treat their web [...]